For Small Businesses

Small business software, done right.

We're Pearl Labs. Veteran-owned. Based in Ocala, FL. We build custom websites, business software, and automation for small businesses tired of Squarespace, tired of spreadsheets, and tired of agencies that ghost.

Veteran OwnedSCORE Service PartnerOcala, FLFull Code Ownership

REQUEST A BRIEFScoped plan in 48 hours SEE PRICING →

Your Squarespace just expired.

You can't get into it. The site is down. There's no backup.

Four spreadsheets. Three Chrome tabs.

You're running a real business on tools that don't talk to each other.

The last agency ghosted.

You paid real money for a project that never shipped. No one returns your calls.

What We Build

Made for operators who need it to work.

Custom Websites

$4,500 – $22,000

Next.js sites that load in under a second. Replace Squarespace forever. You own the code and the infrastructure.

3 to 6 weeks

Business Software

$12,000 – $35,000

Internal tools that replace the spreadsheets, the duct tape, and the three SaaS subscriptions your team forgets to update.

6 to 12 weeks

Workflow Automation

$8,000 – $25,000

Estimators, pricing engines, document generators. Stop copy-pasting between tools. Let the software do it.

4 to 8 weeks

Strategic Advisory

$500 audit · $1,500 brief

Before you spend real money on software, we tell you what you actually need. Audit an existing stack or scope a new build.

2 to 3 days

Small Business Proof

Real work. Real operators.

Youth Sports Organization

Ocala Elite Breed

From expired Squarespace to a site they own — built in seven days. Seven pages, sponsor tiers, zero recurring fees.

Read case study →

SaaS PlatformFenceEstimatePro

Contractor SaaS Platform

FenceEstimatePro

Full SaaS platform for fence contractors. Estimates, job tracking, customer portals, digital signatures, Stripe billing. Built from scratch.

Read case study →

What's Different

Why small businesses hire us.

01
We don't do Squarespace, Wix, or WordPress. Real code, real ownership, real speed.
02
You talk to the engineer writing the code. No account managers, no ticket systems.
03
Your site loads in under a second. Most business sites load in four.
04
You own 100% of the code on GitHub. Move hosts in an afternoon.
05
Weekly staging deploys. Working code every Friday, not slide decks.
06
48 hours from first call to scoped plan. Not six weeks of discovery.

Pricing

Honest ranges. Visible upfront.

Most projects are fixed-price after the brief. No hourly games. No surprise invoices.

Marketing site$4.5k – $22kHand-coded Next.js. 2–6 weeks. You own the code.

Business system$12k – $35kInternal tool. Auth, database, admin. 6–12 weeks.

Retainer$2.5k / moOngoing strategic access. 30-day cancellation.

Website Audit$5003 daysHonest review of your current site with a specific plan for what to fix.

48-Hour Brief$1,5002 daysScope, architecture, and fixed-price estimate for your project.

Starter Site$4,500 – $7,5002–3 weeksFour to six page custom Next.js site. Fast. Yours to own.

Full Website$10,000 – $22,0003–6 weeksTen plus pages, CMS, custom design system, integrations.

Business System$12,000 – $35,0006–12 weeksInternal tool or operations platform. Auth, database, admin.

Advisory Retainer$2,500 / monthMonthlyOngoing strategic access for decisions that cannot wait.

Pearl Labs is a SCORE Service Partner. If a SCORE mentor referred you, your 48-hour brief is free — just mention their name on the form below.

Who Builds This

Keegan Pearl

Founder. Veteran. Engineer. Every Pearl Labs project is architected, built, and shipped by one person — not a team of contractors you'll never meet.

Veteran OwnedSCORE Service PartnerOcala, FLAvailable for 2026

Get a Brief

Tell us what you're building.

We respond within two business days. No sales calls, no upsell sequences. Just a scoped plan and a fixed-price estimate.