Ocala Elite Breed
Elite is bred. Not given.
An archived website project for the former Ocala Elite Breed youth basketball program. The organization is no longer active; this case study preserves the work Pearl Labs delivered.
// Problem
The program was running on an expired Squarespace trial. They needed a real website to attract sponsors, recruit players, and give the organization the credibility it deserved. Budget was tight. Timeline was tighter. No sponsor acquisition tools or tiered sponsor system. No centralized place for schedules, tryouts, and program info.
// System Built
The project delivered seven pages, a deep navy and gold brand system, Oswald and Inter typography, and a refreshed presentation for the basketball program.
- Seven-page site: Home, About, Programs, Schedule, Tryouts, Sponsors, Contact
- Brand identity: deep navy + gold system, Oswald + Inter typography
- Sponsor tiers: Community Partner $250, Silver $500, Gold $1,000, Elite $2,500/season
- Tryout registration with session details, requirements, and contact flow
- Mobile-first — every page designed for parents checking phones at practice
- Deployed on Vercel, no Squarespace subscription, full code ownership
The original delivery used Vercel and provided ownership of the repository and website assets, replacing the previous Squarespace setup.
// Outcome
The delivered site included program information, registration, and four sponsorship tiers. The program subsequently closed, and the hosted website was retired.
// Stack
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