Ocala Elite Breed
Elite is bred. Not given.
Professional web presence for an elite youth basketball program — built in days, not weeks. From expired Squarespace to a site they own, recently relaunched with a dramatic brand refresh.
// Problem
The program was running on an expired Squarespace trial. They needed a real website to attract sponsors, recruit players, and give the organization the credibility it deserved. Budget was tight. Timeline was tighter. No sponsor acquisition tools or tiered sponsor system. No centralized place for schedules, tryouts, and program info.
// System Built
Seven pages in under a week, zero compromises. Complete web presence from a single project — deep navy and gold brand system, Oswald + Inter typography, “Built Different. Bred Elite.” brand voice. Recently relaunched with a dramatic refresh featuring the “Elite is bred. Not given.” tagline.
- Seven-page site: Home, About, Programs, Schedule, Tryouts, Sponsors, Contact
- Brand identity: deep navy + gold system, Oswald + Inter typography
- Sponsor tiers: Community Partner $250, Silver $500, Gold $1,000, Elite $2,500/season
- Tryout registration with session details, requirements, and contact flow
- Mobile-first — every page designed for parents checking phones at practice
- Deployed on Vercel, no Squarespace subscription, full code ownership
Deployed on Vercel. No Squarespace subscription. Full code ownership — they own the repo, the deployment, and the brand.
// Outcome
Shipped to production in under seven days. Four sponsor tiers published to support recurring program income. Recently relaunched with a full brand refresh. In active use.
// Stack
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